Internet dating graphics

The data shown above come from the Facebook dating app, Are You Interested (AYI), which works like this: Users in search of someone for a date or for sex flip through profiles of other users and, for each one, click either “yes” (I like what I see) or “skip” (show me the next profile).

When the answer is “yes,” the other user is notified and has the opportunity to respond. The graphic shows what percentage of people responded to a “yes,” based on the gender and ethnicity of both parties (the data are only for opposite-sex pairs of people).

Unsurprisingly, most “yes’s” go unanswered, but there are patterns: For example, Asian women responded to white men who “yessed” them 7.8% of the time, more often than they responded to any other race.

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In general, men responded to women about three times as often as women responded to men. All men except Asians preferred Asian women, while all except black women preferred white men.

And both black men and black women got the lowest response rates for their respective genders.

Perhaps most surprising is that among men, all racial groups preferred another race over their own.

AYI analyzed some 2.4 million heterosexual interactions—meaning every time a user clicked either “yes” or “skip”—to come up with these statistics.

Its users skew older than Tinder’s—about two-thirds of AYI users are older than 35, according to a spokesperson.

Pictures are much more important than text in determining overall ratings in online dating profiles.

You can also see how correlated looks and personality are in Ok Cupid charts like this that relied on data from when Ok Cupid measured the two separately. It showed pictures without profile text to one group of people.

They showed the same pictures with profile text to another group.

Dots represent people in the chart below and dots' location on the vertical axis comes from the rating received by those who only saw pictures without text and the dots' location on the horizontal axis comes from those who saw pictures with profile text.

The closeness of the dots to the diagonal line shows how looks influence overall desirability.

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