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Now, one that launched to cater to the kind of people who grow crops—Farmers Only.com—has reached a milestone.
Jerry Miller, a marketing executive who founded the site in 2005 after a divorced farm owner complained to him about a lack of like-minded people in her dating pool, says it has more than 200,000 subscribers."She said, 'I'm afraid I'm not going to meet anybody new—I know everybody in town,'" Miller recalled in a recent interview with Yahoo News.
He then spent six months researching singles in farming communities.
"I kept hearing the same thing: 'I know everybody in my church, everybody at the store, but I go on these big dating sites, and they just don't understand the lifestyle.'"Carrying the tagline "city folks just don't get it," Farmers launched with about 2,000 members, but grew to more than 100,000 users by 2010 as nonfarmers embraced the sensibility."You don't have to be a farmer," Miller, who's based in Cleveland, said.